Why You Need an Ecommerce Checkout Audit
Why you need an ecommerce checkout audit
If you’re feeling frustrated with your online sales , it could be the right time for an ecommerce checkout audit. Your checkout process might be putting potential customers off due to bugs or steps that are a little confusing, so an audit will reveal these problems to help you create a better purchasing experience for your users. Here’s why a checkout audit is an essential tool for improving both sales and the overall user experience.
Ecommerce benefits of running a checkout audit
1. Fewer abandoned carts and more conversions
Tweaking your website’s performance ensures your checkout process runs like clockwork. Customers love a quick and responsive checkout, resulting in fewer abandoned carts, more conversions, and an overall great shopping experience.
Suggestion: consider cardless payment options like PayPal, Google Pay or Apple Pay, to make the checkout process even faster and easier.
2. Happy customers
Your checkout page is the heart of a successful purchase. A user-friendly design, layout and navigation make the trip from cart to purchase simple. That equals happy customers and a healthier bottom line.
3. Better SEO rankings
A well-optimised checkout process can give you the edge in search engine results. With nearly 60% of organic search visits coming from mobile devices, mobile SEO bumps you up the search engine rankings and helps customers find you.
4. Become more inclusive
Accessibility ensures that everyone, including people with disabilities, can glide through the checkout process with ease. And you’re not just meeting legal requirements. You’re expanding your customer base and showcasing inclusivity.
5. Build trust
By identifying and closing any weak spots in your digital defences, you can ensure your customers can shop safely. This trust factor alone can result in increased conversion rates and customer loyalty.
Key elements of a checkout audit
Data collection and analysis: Take a look at metrics such as basket abandonment rates, how much time people are spending at the checkout and the path the user will take in order to reveal customer drop-off points.
Patterns and trends: Review this data to identify common bottlenecks or sticking points during the checkout process.
Creating an action plan with insight: Based on these findings, create a plan that explains specific improvements to be made, like simplifying the checkout steps or offering better payment options to help build an improved customer experience.
The importance of a checkout audit for ecommerce
An ecommerce checkout audit is vital when it comes to uncovering hidden issues that could be leading to lost sales and frustrated customers. By identifying issues and obstacles in your checkout process, you’ll improve both user experience and conversion rates. If you’re ready to get started, you can find a step-by-step guide to conducting an audit here.
Undertaking a checkout audit as part of your ecommerce strategy will allow you to analyse data, identify patterns and implement targeted enhancements to create a seamless purchasing experience for customers those boosts conversions, ultimately leading to business growth.
You can read more about checkout audits on the V-Hub, along with lots of other helpful resources. Or, if you have your questions ready, get in touch with our V-Hub Digital Advisors for personalised 1-2-1 support.
